Exactly How Predictive Analytics is Changing Performance Advertising And MarketingWhether you're forecasting project performance for a customer or your agency's own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it is essential to keep in mind that predictive models are probabilities, not w

Just How Anticipating Analytics is Transforming Efficiency MarketingWhether you're anticipating campaign efficiency for a client or your company's own efforts, predictive analytics offers a valuable primary step to data-driven decision-making. However, it is necessary to bear in mind that predictive models are probabilities, not warranties.Anticipa